Having worked in the Beauty industry for a small number of years (with an Gen X and older brand) I could see that marketing towards...

At the VMAs, Doja Cat didn’t just walk the red carpet, she devoured it. Literally. The moment she ate  a lipstick left fans gagged (pun...

Gen Z doesn’t fall for mass marketing anymore. They don’t want brands that “kind of” resonate with everyone, they want brands that feel...

The Hype That Was In the indie author space one of the most important aspects is marketing, specifically, digital marketing. Unlike...