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Why Micro Influencers Aren’t Just an Option — They're Your Best Investment
Before we delve in, we should ask…What Are Micro & Macro Influencers, Anyway? Micro influencers typically have between 1,000 to 100,000...
lizziejward20
7 days ago3 min read
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Pity Marketing: The shortest weapon to use
In a digital world where every scroll is a pitch, it's tempting to reach for the emotional hook that guarantees clicks: pity. But there's...
lizziejward20
Aug 13 min read
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Luxury Brands Are Sliding Into DMs – And Small Brands Should Be Too
GKE MEDIA | Newsletter Issue 06 If you thought sliding into DMs was only for memes and flirtations—think again. Luxury labels like Louis...
lizziejward20
Jul 212 min read
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A Love Letter to No7's Marketing — From a Former Employee
The Legacy: No7 is one of the UK’s most recognisable beauty and skincare brands within the UK and for good reason. Their commitment to...
lizziejward20
Jul 53 min read
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The Return of GKE MEDIA: Our Brand Rebirth, Explained
If you’ve seen the newspapers, the polaroids, the editorial drop—you already know: GKE MEDIA has re-entered the chat. But this isn’t a...
lizziejward20
Jun 292 min read
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GKE MEDIA'S MARKETING HOT TAKES & why you should use them
Hot Takes That Might Hurt Your Feelings (But Will Help Your Brand’s image and marketing) Let’s cut the fluff. At GKE MEDIA, we believe in...
lizziejward20
Jun 23 min read
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Pop Culture Marketing: The Secret Ingredient to Luxury's New Era
You’ve seen it, you’re consuming it every time you scroll social media: Rhode’s blurry paparazzi shoots & 80’s gym attire, Burberry’s...
lizziejward20
May 203 min read
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‘Rage’ marketing and why it WILL hurt YOUR brand.
When you hear the term ‘rage bait,’ what comes to mind? A clickbait title? A controversial opinion? Or maybe a viral video that everyone...
lizziejward20
Apr 215 min read
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From Food to Flashbacks: The Next Big Shift in Luxury Marketing
If you’ve scrolled through any high-end campaign recently, you’ve probably noticed one thing—food. From honey and milk to martinis, food...
lizziejward20
Apr 84 min read
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