Having worked in the Beauty industry for a small number of years (with an Gen X and older brand) I could see that marketing towards...

At the VMAs, Doja Cat didn’t just walk the red carpet, she devoured it. Literally. The moment she ate  a lipstick left fans gagged (pun...

Gen Z doesn’t fall for mass marketing anymore. They don’t want brands that “kind of” resonate with everyone, they want brands that feel...

The Hype That Was In the indie author space one of the most important aspects is marketing, specifically, digital marketing. Unlike...

Before we delve in, we should ask…What Are Micro & Macro Influencers, Anyway? Micro influencers typically have between 1,000 to 100,000...

In a digital world where every scroll is a pitch, it's tempting to reach for the emotional hook that guarantees clicks: pity. But there's...

GKE MEDIA | Newsletter Issue 06 If you thought sliding into DMs was only for memes and flirtations—think again. Luxury labels like Louis...

The Legacy: No7 is one of the UK’s most recognisable beauty and skincare brands within the UK and for good reason. Their commitment to...

If you’ve seen the newspapers, the polaroids, the editorial drop—you already know: GKE MEDIA has re-entered the chat. But this isn’t a...

Hot Takes That Might Hurt Your Feelings (But Will Help Your Brand’s image and marketing) Let’s cut the fluff. At GKE MEDIA, we believe in...

You’ve seen it, you’re consuming it every time you scroll social media: Rhode’s blurry paparazzi shoots & 80’s gym attire, Burberry’s...

When you hear the term ‘rage bait,’ what comes to mind? A clickbait title? A controversial opinion? Or maybe a viral video that everyone...

If you’ve scrolled through any high-end campaign recently, you’ve probably noticed one thing—food. From honey and milk to martinis, food...